Everything from today is on this one page, in the order to attack it. Do step 1, make the four calls in step 2, read step 3 when you have a coffee.
Six small actions only you can do. Every staged fix and send below is waiting on one of these.
Two payment items are on the list but parked — your own no-spend rule.
Open the list →Every ad has been dark since Tuesday because a $40.01 card charge failed. Fixing the card is the single switch that restarts lead flow.
☆ My call: fix the card the moment you're ready to spend again — nothing else restarts leads.The chat bots now ask for a phone number before ZIP code — the exact reason all three of today's homeowners slipped away. Fixes are staged and tested (score jumped 79 → 93). Zero live changes made yet.
☆ My call: say "ship the bot fixes" — it's one command, reversible."Appointments booked" and "jobs won" on Dan's report never had data behind them — the feed doesn't exist. A patch is staged to relabel them "not tracked yet" so the report stops implying we track it.
☆ My call: relabel now, decide later if a real appointment feed is worth building.Leads from the 30 Dallas ads reach us, but Facebook can't tell which ad earned each lead, so it can't learn what works. A one-workflow fix is written and waiting.
☆ My call: approve it — better ad learning costs nothing extra.The whole game on one page: what we sell, to whom, and the weekly math that gets to $100K.
Every next action across the business, in strict knock-over order. Start at #1.
40-company call sheet, phone script, text + email scripts, and three partner one-pagers. Ready to dial.
~$25 per qualified lead, with receipts. This is the number that opens partner doors.
What each of today's work lanes did and what it handed off.
The daily three and the weekly cadence that keep the plan moving without heroics.
316 flash cards in three decks: state of the business (new, Jul 31) · brand · sales calls. The two old trainers forward here. Ten cards a day keeps it all in your head.
The 5-minute daily pass and the Monday 30-minute pass for your new project board — including how to review my logged calls.