The concrete leveling proof sequence

Three emails, the DNS records that have to exist first, and a 14-day warmup. Written 2026-07-31.

Nothing here can send yet, and nothing here has been sent. stpierre.ai has no DKIM and no DMARC — only SPF is published. Cold email off the main domain would burn it. The sequence goes live about three weeks after Akash buys a separate sending domain and starts the warmup below. Buying the domain is his call and his money.

emails

DNS records

warmup days

~3 wks

until first send

Rules the copy follows

Plain text. No HTML template, no logo, no image, no tracking pixel. It has to look like a real person typed it.
Every subject line names concrete leveling. Generic subjects get generic ignores.
Receipts, not adjectives. Every number in here traces to the Dallas account and can be screenshotted.
The $15-a-booked-lead line is dead. Never use it. The only cost number is about $25 a qualified lead.
One ask per email, and the ask gets smaller as it goes: look at a number, take a free thing, book 30 minutes.
Every email carries an unsubscribe and honors STOP instantly, forever, on every channel.

The three emails

Send days 1, 4, and 8. Same thread if your tool supports it. If they reply anything at all, stop the sequence and answer as a human.

Email 1 — the Dallas tape

Subject lines (pick one, test the others later)

what a concrete leveling lead costs in Dallas
8 days of concrete leveling ads, every number
concrete leveling: 33 homeowners in 8 days

Body — plain text, no images, no HTML, no tracking pixel

Hey {{first_name}}, I run the Facebook ads for a concrete leveling contractor in Dallas. Here is what eight days looked like. 33 homeowner conversations. 16 of them qualified. He spent $406.62 total. That is about $25 a qualified lead. SCREENSHOT 1 - the transferred leads landing on his phone SCREENSHOT 2 - the live dashboard, Jul 21 to Jul 29 I am not going to dress it up. That is one city, eight days, and one meeting booked so far. But I looked, and not one marketing company in leveling has ever published a real client number. So I am publishing mine. Want the dashboard link? Akash St. Pierre {{phone}} Reply STOP and I will never email you again. UNSUBSCRIBE LINK

Email 2 — the free chatbot

Subject lines (pick one, test the others later)

a free chatbot for your concrete leveling site
built you a concrete leveling bot, no charge
free thing for {{company}}, no strings

Body — plain text, no images, no HTML, no tracking pixel

Hey {{first_name}}, Different email. This one costs you nothing. I build a chatbot that sits on a concrete leveling website and books the homeowner while you are on a jobsite. It asks what is sinking, gets the address and the phone number, and pushes the lead wherever you already keep them. I will put one on {{company}}'s actual site and send you the link. Not a slide deck. Your real site. Takes me about a minute. It is yours whether or not we ever talk again. DEMO LINK - stpierre-demo-bot.pages.dev/{{slug}} Want it? Akash St. Pierre {{phone}} Reply STOP and I will never email you again. UNSUBSCRIBE LINK

Email 3 — the guarantee

Subject lines (pick one, test the others later)

$2,000 back if I do not sell $20,000 of concrete leveling
the concrete leveling deal, in plain english
I only get paid when your leveling jobs close

Body — plain text, no images, no HTML, no tracking pixel

Hey {{first_name}}, Last one from me. Here is the whole deal in plain English. You put down $2,000. I build the system, wire it into your CRM, and run the ads. If I do not put $20,000 of sold concrete leveling work on your books in 30 days, you get the $2,000 back. All of it. After that I take 10% of what actually closes from the work I brought in. Nothing closes, I do not get paid. I am not a lead vendor. A lead vendor sells the same homeowner to you and three competitors. PROOF CARD - Dallas: 33 conversations, 16 qualified, about $25 a qualified lead Worth 30 minutes? Akash St. Pierre {{phone}} Reply STOP and I will never email you again. UNSUBSCRIBE LINK

Placeholder slots to fill before the first send. Screenshot 1 and 2 are real captures from the Dallas account — take them fresh the day you send, not from an old file. The demo link is minted per prospect off stpierre-demo-bot.pages.dev. The proof card in email 3 is the same Dallas numbers, styled. If a slot is still empty on send day, cut that line rather than describe a screenshot you did not attach.

One thing to reconcile before this ships. The outbound playbook says zero upfront and Akash fronts the ad spend. Email 3 asks for a $2,000 deposit that is fully refundable. Both can be true — the deposit is refundable, so the risk is still zero — but the phone script and the email have to say the same thing. Pick one wording and use it everywhere.

DNS records for the sending domain

Buy a look-alike, never the main domain. Something like getstpierre.com or stpierremarketing.com. Everything below is templated — swap the bracketed parts once the domain and the sending tool are chosen.

What	Type	Host	Value	Why it matters
SPF	TXT	`@ (root of sending domain)`	`v=spf1 include:<ESP-SPF-INCLUDE> ~all`	One SPF record only. Never two. Swap the include for whatever sending tool you pick. Keep ~all (softfail) through warmup, tighten to -all after day 30.
DKIM	TXT	`<selector>._domainkey`	`v=DKIM1; k=rsa; p=<2048-BIT-PUBLIC-KEY>`	2048-bit, not 1024. The sending tool generates the key and gives you the selector. Some tools hand you a CNAME instead of a TXT — use whichever they give you, do not publish both.
DMARC	TXT	`_dmarc`	`v=DMARC1; p=none; rua=mailto:dmarc@<SENDING-DOMAIN>; fo=1; adkim=r; aspf=r; pct=100`	Start at p=none so nothing gets blocked while you watch the reports. Move to p=quarantine around day 21 once SPF and DKIM both pass clean.
Return-path	CNAME	`<bounce-subdomain> (e.g. bounce)`	`<ESP-BOUNCE-TARGET>`	This is what makes SPF line up with the From address. Skipping it is the most common reason a technically correct setup still lands in spam.
MX	MX	`@ (root of sending domain)`	`<MAIL-HOST> (priority 1)`	The sending domain has to be able to receive mail, or replies and bounces vanish and your reputation reads as a one-way spam cannon.
A record	A	`@ (root of sending domain)`	`<WEB-HOST-IP>`	Point it at a real one-page site. A sending domain that resolves to nothing looks disposable to every filter.

Check your work at mxtoolbox.com and dmarcian.com before day 1. All three of SPF, DKIM, and DMARC have to read pass on a test send to a Gmail address, or the warmup is just teaching Google to distrust you.

14-day warmup

One inbox on the new domain. Sends per day, and what that day is for.

Day	Sends	To	What you are doing
1	5	Seed inboxes only	Gmail, Outlook, Yahoo accounts you own. Open, reply, mark not-spam, drag out of Promotions.
2	5	Seed inboxes	Same. Reply to every one from the seed side.
3	10	Seed inboxes	Add a second Gmail seed. Start a real thread, two replies deep.
4	10	Seed + 2 friendlies	First outside humans. People who will actually reply.
5	15	Seed + friendlies	Check the DMARC reports. SPF and DKIM should both read pass.
6	15	Friendlies	No weekend sends after this point unless replies are strong.
7	20	Friendlies	Week-1 review: any bounce over 3% means stop and fix the list.
8	25	First cold batch	20 warm + 5 cold. Cold rows must be verified addresses only.
9	30	Cold batch	25 cold. Same subject family all week, so you can read the numbers.
10	35	Cold batch	Watch reply rate, not open rate. Opens are unreliable now.
11	40	Cold batch	Any spam complaint at all = pause the day, check the source of those rows.
12	50	Cold batch	Move DMARC toward p=quarantine if SPF and DKIM have passed clean all week.
13	60	Cold batch	Add the second subject line. One variable at a time.
14	75	Cold batch	Week-2 review. If bounce is under 2% and complaints are zero, keep climbing ~20% a day to a 150/day ceiling per inbox.

Auto-stop rules. Bounce rate over 3% — stop sending, re-verify the list. Any spam complaint — pause the day and check where those rows came from. Zero replies after 50 cold sends — change the subject line or the list, not the volume.

Built 2026-07-31 for the B2B outbound launch lane. Sources: Outbound Playbook v4 (Jul-29), the CL market map (Jul-28), and the live Dallas numbers off Meta account act_3289323034532141 cross-checked against sp_client_leads. Zero emails were sent. No domain was purchased.