The Koerner Office. Media brand that talks people into starting concrete leveling businesses. He sells them nothing, so there is no conflict.
Chris Koerner runs a media brand for people starting boring businesses.
He publishes a free concrete leveling business plan: about $75,000 in, $250,000 in year one, 60% gross margin.
His marketing advice is do-it-yourself Google Business Profile plus direct mail. No paid social, no lead gen.
He also runs TKOwners, a paid community of people doing exactly this.
He sells contractors nothing, so we do not compete with him on anything.
His content runs on success stories. A guy who followed his plan and then booked real jobs is his best possible episode.
His free plan has a hole in it. It tells you what to buy and what it costs, and then goes quiet on where customers come from.
Filling that hole makes his plan better, which is the only argument that ever works with a creator.
Three things, in order of how easy they are to say yes to.
One: a podcast episode on how a new leveling business actually gets its first 90 days of customers.
Two: a co-branded customer-acquisition layer bolted onto his existing free leveling plan.
Three: a deal for TKOwners members — the free chatbot, day one, no charge.
Start with the podcast. The rest follows if the episode lands.
Every listener and every member gets the chatbot free. Their real site, working, in about a minute.
If they want the whole system: $2,000 down, fully refunded if we do not sell $20,000 of leveling work in 30 days.
Then 10% of what closes. That is the only ongoing cost, and it only exists when the money is real.
His audience is mostly pre-revenue. A zero-risk offer is the only kind they can take.
20% to 30% of our revenue share on anyone he sends. Out of our 10%, never added to the contractor's bill.
Or a flat per-contractor fee if he prefers clean numbers over a trailing share. Ask which he wants.
Tracked by his own link and code, visible to him on a dashboard.
No exclusivity asked and none offered.
Every slot below is empty on purpose. Sending this with a guess in any of them is the fastest way to lose the partner permanently.
| Slot | What goes here | Status today |
|---|---|---|
| Booked jobs | Concrete leveling jobs sold from the system, Dallas, first 90 days. | Phase 1 fills this. Today the honest number is 1 meeting booked and 1 proposal out. |
| Cost per qualified lead | About $25 today, across 8 days and $406.62 of spend. | Needs 30+ days and a second metro before it goes in a partner deck as a rate. |
| Cost per booked job | Unknown. Do not fill with a guess. | One booking so far means the math reads $407. That number moves fast and is not presentable yet. |
| Contractor quote | A named leveling contractor saying what it did for his calendar. | Ask Dan for it once the second and third jobs close. A real name or nothing. |
| Dashboard screenshot | The live board with dates visible. | Capture fresh the week it ships, never from an old file. |
He gets pitched constantly. The email has to lead with a number and a specific hole in his own free plan, not with flattery.
His audience is early. Many cannot afford anything, even $2,000 refundable. Expect a low close rate and treat it as a content and credibility play.
Anything we do gets published. If a Koerner-referred contractor has a bad month, that is his content too. Only take referrals we can actually serve.
Do not name competitors on his show. Attack the model, never a company.
Do not send. Holding until the proof slots are full and Akash gives an explicit go.