Draft — nothing sent

Tyler Link, Concrete CEO — collab pitch (draft)

Concrete CEO. A $4M concrete contractor turned creator and coach. He owns the concrete contractor creator lane. Nobody owns it for leveling.

This is a draft. It has not been sent and must not be sent yet. A partnership pitch backed by one booked meeting is a weak pitch. The gate is Phase 1: real Dallas concrete leveling numbers in the proof slots below. Sending anything to Tyler Link needs Akash to say go, in words.

Who they are

Tyler Link built a $4M concrete company and turned that into a creator and coaching brand.

His audience is concrete contractors. Leveling is one adjacency away from most of them.

He is an operator, not a marketer. His credibility is that he actually ran the crews.

He owns the concrete contractor creator lane broadly. Nobody owns it for leveling specifically.

Why they say yes

He needs content that is not just his own story on repeat. Real numbers from someone else's account is fresh material.

His audience asks about lead flow constantly and he has no lead-gen answer to give them.

We are not a competitor. He coaches operations and business, we do demand.

Creator to creator, this is a swap, not a sale. That is the only frame that works with him.

The ask

A content collab, not a partnership.

One joint piece: he brings the operator view of what happens when the calendar swings, we bring the live ad account and the real numbers.

If it performs, a standing swap and an affiliate link for anyone in his audience who wants the system.

Do not lead with revenue share. Lead with the content.

What their audience gets

His audience gets the chatbot free. Their site, working, no charge, no strings.

Anyone who wants the whole thing: $2,000 down, fully refunded if we do not sell $20,000 of work in 30 days, then 10% of what closes.

For a contractor already doing volume, that is a straight comparison against whatever they pay now.

The split

20% to 30% of our revenue share on his referrals, out of our 10%.

Content swap costs nothing either way. That part is just two creators trading audiences.

Tracked by his own link. Dashboard access so he never has to take our word for it.

Proof pack — Phase 1 fills these

Every slot below is empty on purpose. Sending this with a guess in any of them is the fastest way to lose the partner permanently.

SlotWhat goes hereStatus today
Booked jobsConcrete leveling jobs sold from the system, Dallas, first 90 days.Phase 1 fills this. Today the honest number is 1 meeting booked and 1 proposal out.
Cost per qualified leadAbout $25 today, across 8 days and $406.62 of spend.Needs 30+ days and a second metro before it goes in a partner deck as a rate.
Cost per booked jobUnknown. Do not fill with a guess.One booking so far means the math reads $407. That number moves fast and is not presentable yet.
Contractor quoteA named leveling contractor saying what it did for his calendar.Ask Dan for it once the second and third jobs close. A real name or nothing.
Dashboard screenshotThe live board with dates visible.Capture fresh the week it ships, never from an old file.

What could go wrong

He may coach marketing himself eventually. Then we are a competitor. Check what he currently sells before pitching.

His audience is broad concrete, not leveling. Referrals may not fit the leveling-only focus. Qualify hard before taking one.

Our own content engine is not live yet. A creator swap where one side has no audience is a favour, not a swap. This may need to wait until we are actually publishing.

Recon first. Follow him and watch for a while before any outreach. Nothing gets sent from a cold read.

The first message — draft only

Subject: numbers from a concrete leveling ad account Hi Tyler, I run paid ads for concrete leveling contractors. Only leveling, nothing else. In Dallas right now I am getting a leveling contractor homeowner conversations at about $25 a qualified lead, and I publish the dashboard. You know the operator side of what happens when the calendar swings. I have the demand side with real numbers on the screen. I think that is one good piece of content, not a pitch. I would show the account, including the parts that did not work. Interested? Akash St. Pierre {{phone}}

Do not send. Holding until the proof slots are full and Akash gives an explicit go.

Draft 2026-07-31 · built from the CL market map and JV strategy (Jul-28) and Outbound Playbook v4 (Jul-29). Not sent. No contact has been made with this partner.