SMS first touch — 3 variants

For people who came to us. Inbound repliers, form fillers, and anyone who said yes on the phone. Written 2026-07-31.

These never go to a cold scraped number. Cold accounts get a hand-dialled call or a voicemail, full stop. A text only goes out after the person replied to us, filled out a form, or said yes on a live call. Sending is manual. auto_send stays FALSE and nothing here is wired to a sequence.

Variant A — they replied to an ad or a post

Hey {{first_name}}, Akash here from the concrete leveling ad. Built you a free bot on your site: {{link}} Yours either way. Reply STOP to opt out.

Use when the reply came off a Meta ad or a post. Names the niche, names the free thing, one link. · 146 characters with the merge tags as written; stays under 160 as long as the link is a short one and the company name is under about 20 characters.

Variant B — they filled out the form

{{first_name}} - Akash St. Pierre. Got your form. Here is your leveling site with the bot on it: {{link}} No charge. Reply STOP to opt out.

Use within 5 minutes of a form fill. Speed is the whole game here. · 139 characters with the merge tags as written; stays under 160 as long as the link is a short one and the company name is under about 20 characters.

Variant C — they said yes on the phone

Here is the bot I built for {{company}} - your real site, not a slide deck: {{link}} Made it before you paid me a dollar. Reply STOP to opt out.

Only after a verbal yes on the call. This is the one the call script earns. · 144 characters with the merge tags as written; stays under 160 as long as the link is a short one and the company name is under about 20 characters.

Compliance rules that do not bend

Consent first, always. A reply, a form fill, or a verbal yes on a recorded call. No consent, no text.
Every message carries STOP. A STOP suppresses that person instantly and forever, across SMS, email, calls, and ads.
9 AM to 7 PM their local time. Never outside it, never on a holiday.
One link, and it is ours. No shorteners from third-party services — carriers filter them.
The demo SMS mirror only fires if they typed their own number inside the demo. Never fire it at a number already on file.
Answer any reply within 5 minutes during the block. A text that goes unanswered is worse than no text.
Keep the link count at one and the character count under 160 so it sends as a single segment.

Built 2026-07-31 · rules from Outbound Playbook v4 and the SP lead-transfer standard. Zero messages were sent. Both SMS numbers are operational — A2P has not been a blocker since Jul-27.